What They Are and How They Were Formed

What They Are and How They Were Formed The word pluvial is Latin for the word rain; therefore, a pluvial lake is often thought of as a formerly large lake created by excessive rain paired with little evaporation. In geography though, the presence of an ancient pluvial lake or its remnants represents a period when the worlds climate was much different from present-day conditions. Historically, such shifts changed arid areas into places with extremely wet conditions. There are also present-day pluvial lakes that show the importance of various weather patterns to a location. In addition to being referred to as pluvial lakes, ancient lakes associated with former wet periods are sometimes put into the category of paleolakes. Formation of Pluvial Lakes The study of pluvial lakes today is mostly tied to that of ice ages and glaciation as the ancient lakes have left distinct landform features. The most prominent and well studied of these lakes are usually related to the last glacial period as this is when they are thought to have formed. Most of these lakes formed in arid locations where there was initially not enough rain and mountain snow to establish a drainage system with rivers and lakes. As the climate then cooled with the onset of climate change, these dry locations turned wet because of different air flows caused by the large continental ice sheets and their weather patterns. With more precipitation, stream runoff increased and began to fill the basins in the formerly dry areas. Over time, as more water became available with the increased moisture, the lakes enlarged and spread across places with lower elevations creating enormous pluvial lakes. Shrinking of Pluvial Lakes Just as pluvial lakes are created by climate fluctuations, they are also destroyed by them over time. For example, as the Holocene epoch began after the last glaciation temperatures around the world rose. As a result, the continental ice sheets melted, again causing a shift in world weather patterns and making the newly wet areas once again arid. This period of little precipitation caused the pluvial lakes to experience a drop in their water levels. Such lakes are usually endorheic, meaning they are a closed drainage basin that retains precipitation and its runoff but it does not have a drainage outlet. Therefore without a sophisticated drainage system and no incoming water, the lakes began to gradually evaporate in the dry, warm conditions usually found in their locations. Â   Some of Today’s Pluvial Lakes Though the most famous of todays pluvial lakes are significantly smaller than they used to be because of the lack of precipitation, their remnants are important aspects of many landscapes around the world. The United States Great Basin area is famous for having the remains of two large pluvial lakes Lakes Bonneville and Lahontan. Lake Bonneville (map of former Lake Bonneville) once covered nearly all of Utah as well as portions of Idaho and Nevada. It formed about 32,000 years ago and lasted until approximately 16,800 years ago. Lake Bonnevilles demise came with reduced precipitation and evaporation, but most of its water was lost as it overflowed through Red Rock Pass in Idaho after the Bear River was diverted to Lake Bonneville following lava flows in the area. However, as time passed and little rain fell into what remained of the lake, it continued to shrink. The Great Salt Lake and the Bonneville Salt Flats are the largest remaining portions of Lake Bonneville today. Lake Lahontan (map of former Lake Lahontan) is a pluvial lake that covered nearly all of northwestern Nevada as well as parts of northeastern California and southern Oregon. At its peak about 12,700 years ago, it covered approximately 8,500 square miles (22,000 square kilometers). Like Lake Bonneville, Lake Lahontans waters gradually began to evaporate resulting in a drop in lake level over time. Today, the only remaining lakes are Pyramid Lake and Walker Lake, both of which are located in Nevada. The rest of the lake’s remnants consist of dry playas and rock formations where the ancient shoreline was. In addition to these ancient pluvial lakes, several lakes still exist around the world today and are dependent on an areas precipitation patterns. Lake Eyre in South Australia is one. During the dry season portions of the Eyre Basin are dry playas but when the rainy season begins the nearby rivers flow to the basin, increasing the lake’s size and depth. This is dependent though on the seasonal fluctuations of the monsoon and some years the lake can be much larger and deeper than others. Todays pluvial lakes represent the importance of precipitation patterns and the availability of water for a locale; whereas the remains of ancient lakes show how a shift in such patterns can alter an area. Regardless of whether or not a pluvial lake is ancient or still existing today though, they are important components of an area’s landscape and will remain so as long as they continue to form and later disappear.

The Best Marketing Campaign Template For Success

The Best Marketing Campaign Template For Success Marketing campaign planning is a complex process. Delivering one consistent message across multiple channels to reach your audience isn’t easy. Without smart strategy and sound processes in place, it can quickly become a disorganized mess. In this post, youll learn how to map out successful marketing campaigns. From planning to execution, you’ll keep everything on track to guide your organization or client toward success. First, we’ll walk through how to build a marketing campaign creative brief, outlining your strategy for client or supervisor approval. Then, we’ll show you how to map out a marketing project timeline for your campaign. Plus, youll get two free templates to make sure you have the tools to put this advice into practice. Grab em both! The Marketing Suite For The Pros Are you looking for an *optimal* way to manage your marketing campaigns? ...a way that doesn't require three different spreadsheets no one other than you uses? ...a way that is *actually* designed to help you manage marketing campaigns (rather than just any old business project)? is that Platform. Here's what makes the best family of marketing tools to help you organize everything you're working on: Manage All Your Marketing Campaigns in ONE Place With the Marketing Calendar, you can create and manage a single publishing calendar that serves as the blueprint for your content, social, email, events, and more - all in one place. Plan Your Entire Content Marketing Strategy The Content Organizer helps your team ideate, plan, create, and publish in one place. Organize your entire editorial schedule while integrating with your blog, email, and social platforms. Overcome Collaboration Hurdles The Work Organizer consolidates team resource planning and project management to help you complete every project on time. Delegate team tasks like a pro, keep a pulse on every project and understand your team’s capacity to keep everything moving forward. Social Scheduling, But Smarter No more disconnected single-purpose tools. Use the Social Organizer to create large-scale campaigns in seconds. Intelligently schedule using Best Time Scheduling, fill out your social calendar via ReQueue social automation, and see your results with social media analytics. ...alright, now let's get to business! Table of Contents Pitching Your Campaign Focusing on 10X Goals Developing Creative Campaign Concepts Establish Your Target Audience Assemble Your Team + Know Your Budget Channel Selection Goals Metrics Mapping Out Campaign Execution Why Spend Time on Marketing Campaign Planning? Quality creative work doesn’t happen by accident. If you’re churning out nothing but ad hoc projects or skipping strategy sessions, then your work is unlikely to impact the bottom line. That leads to budget cuts for your department, making success even more difficult to achieve. When they’re planned the right way, successful marketing campaigns do the following: They connect with your target audience. You should know who you want to reach, and how you want to reach them. They move the needle on your KPIs. You should be producing real results you can measure with actual numbers. They grow your business. Attracting leads and raising revenue are what this is all about. Execution without a plan is just busywork. Busywork doesn’t build businesses or make meaningful careers. Pitching Your Campaign: Preparing a Creative Brief Once you know what you’ll do, how you’ll do it, and who you’ll do it for, it’s time to pitch your campaign to your stakeholders. For in-house (or client-side) marketers, that could mean your boss (or their boss). If you’re at an agency, that’ll mean your clients. One of the best ways to do this is with a well-prepared campaign brief. Here’s what yours should include: Campaign summary: This is a brief description of your campaign’s marketing goals and creative concept. Resources:Â  This is your budget, team members, and projected timeline to complete the campaign. Talking Points:Â  Break down your message into bullet points. Goals + Measurement:Â  This is how you’ll gauge the success of your campaign. Marketing Campaign Timeline: Map out when each piece of your project will be completed. Download the marketing campaign template kit that complements this blog posts to fill in the Word document: Focusing on 10X Goals: Start By Stating Your Objective Without a clear objective, you risk producing directionless work that doesn’t deliver measurable results. You end up spinning your wheels, working hard toward nothing in particular, which is a recipe for burnout and frustration. That’s why every campaign should start with a goal in mind.

Baroque and Classic Periods Research Paper Example | Topics and Well Written Essays - 1000 words

Baroque and Classic Periods - Research Paper Example Baroque era saw the transition of music from the traditional to the classical. It was marked with composer expanding the range and size of the instrumental performance. The most prominent composers of the era include Johann Sebastian Bach, Antonio Vivaldi, George Frideric Handel, Arcangelo Corelli, etc. New instrumental playing techniques were developed in this era. Classical era stressed more on the form and symmetry in the arts. The elaborate ornamentation from baroque era gave way to elegance and simplicity in the classical era. The prominent composers of the classical era were Ludwig van Beethoven, Wolfgang Amadeus Mozart, Antonio Salieri, Christoph Willibald Gluck, etc. Following are the six pieces from the two eras that make my list that will be included in the time capsule: Air on a G String Air on a G String is work of Johann Sebastian Bach, not just the greatest composer of his era but one of the greatest composers of all time. This is originally a part of orchestral suite N o. 3 in D major, BWV 1068. A simple composition is a master piece for the fact that it is played only on the G string. The name â€Å"Air on a G string† was derived later in the 19th century when arrangements were made August Wilhelmj to play the original with a piano and violin, and the same name stuck to the original. The expression of ideas and feelings is extraordinary. Rhapsody Link: http://www.rhapsody.com/artist/various-artists/album/bach-for-the-brain-classical-music-to-make-you-smarter/track/air-on-a-g-string. Messiah by Handel Messiah composed by George Fredric Handel is an oratorio. This is one of the best-known works of Handel and one of the most performed Western Music coral works. Handel with numerous compositions defined the Baroque era along with Bach. The beauty of the piece is that it was composed for modest instruments and vocals. There was a deliberate change in direction with this composition as it did not resemble the conventional opera structure. This i s a master piece as it broke away from the conventional style and started a new way. It did not have any direct speech or takes any dramatic form. The main purpose of was to acclaim the â€Å"mystery of Godliness†. Also this makes the list for the time capsule because of its subject: Jesus Christ as the Messiah. Rhapsody Link: http://www.rhapsody.com/artist/george-frideric-handel/album/handel-messiah. â€Å"Spring† from the Concerto series ‘The Four Seasons’ Composed by Antonio Vivaldi, considered to be one of the greatest Baroque composers, â€Å"Spring† is a part of a set of 4 violin concertos. This is considered to be one of the best works of Vivaldi and is a popular piece from the era. It is cast in 3 movements like others in the set. Vivaldi has beautifully depicted scenes and events through this master piece. The music is imaginative and brings the event to life by adding vividry through short sonnets. Prior to Vivaldi, violin was not consider ed as a solo instrument but it was this work that brought violin from the background to the center. The pictorial depiction of spring season is an example of Vivaldi’s genius. In the first movement, the coming of the spring season is glorified while in the second movement we hear continuous barking of the shepherd’s dog. Rhapsody Link: http://www.rhapsody.com/artist/various-artists/album/classical-moods---100-top-classical-favorites-of-all-time-big-eye-music/track/spring-from-the-four-seasons---violin-concerto-in-e-major. Concerto for Flute and